Not all SEO suites solve the problem. Some bombard you with too much data, without providing the tools you need to sort through it and tweak your content strategy. Other SEO tools break everything down into their own proprietary system, without giving you the enough data to draw your own conclusions.
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Likewise, when it gets down to the nitty-gritty of keyword research, SEMrush makes it easy to parse data: you can sort keywords by common metrics like CPC or search volume, find related keywords, compare competitors or narrow in on a specific subdomain of your site. Not only does Yoast nail big problems like missing keywords in the meta description, it can also help you zoom in on granular issues like low keyword density to gie your site an extra SEO boost:.
Good intros are hard. It can feel unnatural to skip right to the point. You want to provide some background, warm the reader up and then work your way to the main topic when you feel ready.
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Our intro is a good example. The rest of the intro expands that, talking about how website content writing can help or hurt your company. Every piece of content you write should tell your readers why they should invest their time in hearing what you have to say. What goal will they accomplish with your help? Why should they care? Even unexperienced gay or queer persons may approach the idea of dating with the kind of abject fear one feels when opening the instructions for a new piece of IKEA furniture.
Your audience is choosing to read your content or to head elsewhere on the web. Imagery is a great way to capture their attention. Push yourself to add a little creative fiction to your website content writing and see how much more fun it is to read and write! If the finer points of grammar elude you, you can always download the Grammarly browser extension to catch issues in real time. Look up content marketing strategy , read industry blogs, study successful online social media marketing campaigns. Overuse of meaningless buzzwords is a good way to show that you have an MBA, but a bad way to keep the interest of your readers and it actually makes you look bad.
Industry terminology is often important for SEO, and in some cases it can make your content clearer and more authoritative for your audience. So how can you tell when to use jargon? If you were the reader, would a certain technical term make your web writing more readable, or less? Would it clarify the article or read as meaningless ornamentation? Would plain language work just as well or better? Good web content gains value over time.
Social media accounts share it, blogs link to it, and Google boosts its ranking as the traffic comes in. At the same time, that content also ages. Information goes out of date, the market changes and user interests change.
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Not sure where to start? Check out our complete step by step guide to revamping existing web content. Which one is it?
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Not Web site, not web site and not any other variation you can think of. In general, the easier your article is to read, the better.
There are plenty of free tools to help you find it. These tools crawl through your content, analyze your vocabulary level, and rate your readability by grade level. This ensures that visitors of varying education levels can get value from your content, and that readers who may speak English as a second language will understand it too.
Your content writing should always offer value to the reader in terms of insightful ideas and actionable tips. But if you really want your content to earn repeat traffic and rise in search engine rankings, give your readers a parting gift. It can be a link to a free webinar like our webinar on earning free media coverage , a Google Drive Template, or even a worksheet. When the writing is still fresh, your mind will automatically make up the gaps in your copy and your editing will be subpar.
Instead, put it away and come back to it another day — or at least several hours later. Even with a great spell check, there will be things you miss.
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The quiz takes grammar and style errors that made it to print and challenges readers to identify the errors. It sounds much easier than it actually is. Having excellent copy on your website is one of the easiest ways to grab the attention of new visitors and keep them coming back for more — or better yet, sharing your links. Want more content creation tips and tricks? If you want to go from novice to pro in just eight hours of self-paced digital learning, sign up for our comprehensive SEO course.
How to Write a LinkedIn Article if You’re Not a Writer (and Still Sound Credible)
Does website content seem too complicated to tackle on your own? You can always outsource website content to us — we even have transparent pricing, so you can see what our rates are before having to get on the phone with us. Click here to get your copy of your generic proposal and pricing list. Want to know more about our pricing, services, training programs and strategy?
Share this post: Twitter Facebook Pinterest Linkedin. Jump to Always start with keyword research for SEO. Keyword stuffing is never okay 3. Drive toward powerful calls to action 4. Email vs.
Always hyperlink to your sources 6. Make the reader feel something. Keep the action in your content writing 8. When writing for the web, chop it up. Update your links Give your readers a reason to care from the first sentence Paint a picture Revamp posts for maximum value Web site vs.